Established 1952 • 3 Generations of Excellence

Leading FMCG
Distributor in Western Kenya

Connecting businesses with quality products since 1952

Sojpar Limited is a premier FMCG distributor with a rich legacy spanning over 70 years. We proudly serve 15 counties across Western Kenya with dependable supply solutions, exceptional service, and products you can trust.

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9,417+ Customers Served
30 Principal Companies
15 Counties Covered
Sojpar Operations
70+ Years of Excellence
About Us

Three Generations of Excellence

Building strong partnerships and delivering quality since 1952

A Legacy of Trust and Reliability

Your Trusted FMCG Partner

Sojpar Limited is a leading FMCG distributor with primary operations in Western Kenya. We have a rich business acumen, having started 3 generations ago in 1952. We pride ourselves on strong and long-term partnerships that have enabled us to run profitably over the years, and a rich sense of versatility that has enabled us to adopt and iterate appropriately to realize growth.

"We seek to work closely with our principals, making relevant iterations together, over time, to keep us ahead."

Today, we distribute for 30 principal companies (14 food and 16 non-food), serving over 9,417 customers across 15 counties in Western Kenya.

Sojpar Operations
1952 Year Established
30 Principal Partners
KES 350M Monthly Turnover
70+ Years of Excellence
Our Journey

Our History

A legacy built on trust, partnership, and excellence

Building a Legacy Since 1952

Sojpar began its journey over 70 years ago as a family-owned business. Starting with humble beginnings, we have grown into one of the leading FMCG distributors in Western Kenya.

Our success is built on strong partnerships with our principals and a deep understanding of the markets we serve. We've evolved with the times while staying true to our core values of integrity, reliability, and customer focus.

Today, we are registered as a private limited company under Kenyan statutes, with a team of dedicated professionals committed to serving our customers and principals.

1952
Sojpar founded, beginning a legacy of FMCG distribution
2022
Average monthly turnover reaches KES 350 Million
2023
Onboarded Beiersdorf and Hilalium & Sons
2024
Expanding to 6,000+ stores across Western Kenya
Sojpar History
Our Values

What Drives Us

The principles that guide everything we do

Partnership

We believe long-term relationships create long-term success

Integrity

We conduct business with honesty and transparency

Quality

We source products that meet high standards

Reliability

We deliver on our promises, every time

Customer Focus

Our customers are at the heart of everything we do

Our Commitment

The Sojpar Pledge

Our guiding principles that bind us together

Sojpar Pledge

"Alone we are weak, together we are strong."

Together we shall work with our own hands, as a family, in mutual trust and with responsibility.

Progress can only be achieved, if we are ever ready to change ourselves.

My opinion is of no importance. The only thing of importance is reality at the workplace. We shall change it with teamwork.

Working in Sojpar Ltd is all about team work.

Long Live Sojpar Ltd.
CSR

Corporate Social Responsibility

Uplifting lives and giving back to our community

Sojpar CSR
Community Outreach

Community Outreach

Making a difference in our communities

Community Outreach 2

Uplifting Lives

Corporate Social Responsibility initiatives

Delivery Team

Our Delivery Team

Simply Delicious Service

Recognition

Awards & Achievements

Recognized for excellence in distribution and service

Colgate-Palmolive Award

Colgate-Palmolive

East West Africa

2018 Best Redstorm Execution

Recognized for outstanding execution of Redstorm initiatives across East Africa.

Overcoming Adversity Award

Overcoming Adversity Award

Recognizing Resilience

2017

Awarded for demonstrating exceptional resilience and determination in overcoming challenges.

Sales Growth Award

Bingwa Pinnacle Award

FY23

2023 Best Secondary Sales Growth

Recognized for exceptional sales growth performance in the secondary market.

2020 Award

East West Africa 2020

Best Team of 2020

2020 Perspektifanne, Resilience & Grit

Awarded for Best Team of 2020, demonstrating resilience, grit, and unwavering enthusiasm.

Kim-Fay Award

Kim-Fay East Africa Ltd

Outstanding Business Partnership

Valuable Business Leadership

In appreciation of outstanding and valuable business leadership and partnership.

KRA Award

Kenya Revenue Authority

Vision 2030 Partner

Customer Focused Services

Recognized for continued support in facilitating Kenya's transformation socially and economically.

"Tulipe Ushuru, Tujitegeme!"

Our Partners

Principal Companies

We proudly distribute for 30 leading principal companies

Food Partners
14 Companies
Non-Food Partners
16 Companies
Beiersdorf
Onboarded 2023
Hilalium & Sons
Onboarded 2023
Trusted Partners
Long-term Relationships
Growing Portfolio
Continuously Expanding
Distribution

Route-to-Market Models

Strategic distribution ensuring product availability and visibility

Model A

Supermarkets Mini-Markets Wholesalers Dukas
  • ✓ Direct coverage of SM/MM/WS
  • ✓ Indirect coverage of Dukas
  • ✓ DSRs selling all principal products
  • ✓ All pre-sale, deliveries 24-48 hours

Model B

Supermarkets Mini-Markets Wholesalers Dukas
  • ✓ Direct coverage all RE's
  • ✓ Wholesalers replenish depleting stocks
  • ✓ DSRs exclusive to principal
  • ✓ All pre-sale, deliveries 24-48 hours

Total Customers: 9,417 • Covering 15 Counties

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Let's discuss how we can help your business grow with reliable supply solutions.

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